So where the @#%&*$! hell are you?

Adland reports this morning that the U.K. has banned the word bloody from Australia’s “Where the bloody hell are you?” tourism ads. The ads will continue to air, but without the offending word. That reaction seems a bit bloody rash. Australia’s tourism minister has the best quote, though: “How anyone can take offence at a beautiful girl in a bikini on a sunny beach inviting them to visit Down Under is a mystery to me.”