So much for the no-spin zone

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

If you’re at all media savvy, you know that the moment someone utters the phrase “no spin,” get ready for anything but. (Kind of the same way anyone who uses the word “classy” usually isn’t.) So after watching former Pentagon Communications chief Torie Clarke hawk her bookLipstick on a Pig: Winning in the No Spin Era by Someone Who Knows the Game—on The Daily Show, yesterday’s  report  came as no surprise. According to the GAO, public relations spending increased to $88 million in 2004 from $39 million in 2000, an 128 percent uptick.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in