Snoop's Druggy Pistachios Ad Drives the Networks Nuts

Marketer also hits up Twitter and Google

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Having your latest commercial in a long-running campaign dubbed "too hot for network TV" can only be a good thing. So, congrats to Paramount Farms' Wonderful Pistachios for its cheeky collaboration with the artist and stoner formerly known as Snoop Dogg. (He's Snoop Lion now, right? Or does he revert to the prior mammal for product endorsements?) True to form, the smooth West Coast rapper sits on a throne, taps nuts into his hand from a medicine bottle and cracks them "habitually" in the new spot.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in