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Mars did the right thing by agreeing to pull its controversial Snickers ad that some blasted as homophobic. Not so much because it’s anti-gay, but because it insults the intelligence of the entire human race. How did AMV BBDO sell this through? “Mr. T shoots a race walker with Snickers bars from a big gun.” Dead silence. “The tagline is ‘Get some nuts.’ ” Room breaks up into raucous laughter and high-fives all around! Ah Mr.
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