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The trend toward more personalized packaging continues, with a twist, as Snickers is replacing its brand name on packaging with 21 hunger symptoms.
The twist is that, instead of being life-affirming or otherwise uplifting—like Coke's names-on-bottles campaign has been—there's dark comedy behind the Snickers packaging, in keeping with the Mars brand's edgy "You're not you when you're hungry" vibe.
Yes, Snickers wants you to share the new "Hunger Bars" with friends, but preferably when they're being annoying because they haven't eaten.
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