Advertisement

Snickers Turned Marcia Brady Into Danny Trejo on 'Hungerlapse' Billboard, Too The ultimate angry paint job

BBDO New York's "Brady Bunch" Super Bowl campaign for Snickers had a great out-of-home teaser element that not too many people saw—but now you can, as video of it was posted Tuesday to the brand's YouTube page.

The teaser video with Danny Trejo brushing his hair in the mirror rolled out online on Jan. 21. But the billboard campaign began way earlier—back in the first week of the year. By Jan. 9, people were already taking photos of the hand-painted New York City board (originally just showing Marcia Brady) and posting them online, tagged #WhatsUpWithMarcia.
 

 
Over a period of a few weeks, the painters at Colossal Media slowly transformed sweet Marcia into surly Danny. Check out that process in the new video here:



The video isn't just a recap of the creative, either. Rather, it kicks off a new U.S. promotion. A spokesperson with Mars Chocolate North America tells us that fans can visit EatA.Snickers.com and show the brand (in photos or videos) who they are when they're hungry—for a chance to win cash prizes and a YouTube takeover for a day.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS