‘Snakes on a Plane’ bound for box-office gold?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Who needs advertising when you’ve got a really dumb title for your movie? Snakes on a Plane is still five months from takeoff but has already been declared the “worst film of 2006” by Wired magazine, according to a Wikipedia entry, anyway. Think that will hurt its opening-weekend box office? Not a chance. As the hot topic in online movie circles, Snakes (or SOAP) is inspiring the blogosphere to create freelance movie trailers, posters and story lines.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in