Smoking is gay, says new anti-smoking PSA | Adweek Smoking is gay, says new anti-smoking PSA | Adweek
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Smoking is gay, says new anti-smoking PSA

Gaysmoke

In what's being billed as the first anti-smoking campaign in history to have any effect whatsoever on teens, this PSA tells them simply that smoking is gay. Yes, it's a parody from The Onion, but it might actually do the trick, seeing as how entrenched the insult "That's so gay" remains in the teen vernacular—so much so that there's a whole non-bogus PSA campaign out there designed to get teens not to use the phrase.

—Posted by Tim Nudd

Previously on AdFreak:
Ads straighten out teens who say 'so gay'
South Carolina clarifies: We're not so gay

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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