Slogan snafu has Utah scrambling | Adweek
Advertisement

Slogan snafu has Utah scrambling

Utah_print_ad_1Utah is looking for a new state slogan and thought it had found one—but ditched the idea when it realized it was too similar to Colorado’s “Enter a higher state.” The Utah Office of Tourism isn’t revealing the exact phrasing of the motto it liked, but thankfully they did their research. “‘Enter a higher state’ was something like where we wanted to go, but that won’t be it,” says an official. The new brand was to be unveiled on Feb. 8; it’s unclear if a replacement will be ready by then. Over the years the state has used lines like “The friendly state,” “Land of color,” “Utah the unique,” “A pretty, great state” and “The greatest snow on Earth.” In recent ads it’s been using, simply, “Utah!” Tourism officials should know that “Come see for yourself” is also taken.

—Posted by Tim Nudd

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics:
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS