Sleep tips from Abe Lincoln and the beaver

I’ve been seeing this ad for Rozerem on TV lately. The idea is, the guy has wicked insomnia, and the characters from his dreams miss him, so they appear at his kitchen table in the middle of the night to tell him about the prescription sleep aid. What’s odd is that there’s only two dream characters—and they’re Abraham Lincoln and a beaver. No wonder this guy can’t sleep. He’s probably like the Twilight Zone guy who’s terrified of his dreams and is trying to stay awake forever.