Skype Ads Are Nothing to Video-Call Home About | Adweek
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Skype Ads Are Nothing to Video-Call Home About

Skype, the Internet phone company which Microsoft just bought for an eye-popping $8.5 billion, has never been a creative advertiser. From the beginning, its main challenge was to explain to people just what it is, and what it does—which tends to lead to talky demo spots and not a whole lot of heart and soul. (Apple did more treacly stuff for FaceTime than Skype's ever done.) Perhaps this is for the best. When Skype did try a feel-good, goofy two-minute video advertising Skype for the iPhone, the results were pretty embarrassing—dancing in the shower type embarrassing. See that spot below, along with a few more promos from the company's YouTube page. Even the ones with the cute animation are so chock full of copy, you just want to hang up halfway through.










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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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