Skol beer won't turn you into a bloated idiot
According to this Brazilian ad for Skol 360 beer, ordinary brews have the unfortunate habit of causing Violet Beauregarde levels of bloat in drinkers. Luckily, Skol has an ingredient that counters this "blowfish effect," though they don't explain what causes it or how their brand staves it off. Still, if it keeps more innocent people at parties from floating up into orbit, I guess it's a good thing. Now, if they can alter the formula to make only the angry drunks drift away, then they'll have a revolutionary product on their hands. Agency: F/Nazca Saatchi & Saatchi.
—Posted by David Kiefaber
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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