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Skittles Stays Weird in New Global Campaign

A magical Skittles rainbow that gets broken. A tiny dude stuffed into a weird wall closet. Giant trench-coated pigeons pecking Skittles off the ground. The candy brand's commercials remain as weird as ever in TBWA\Chiat\Day New York's new global campaign—targeting non-U.S. markets from Europe to Latin America, the Caribbean, and Asia. According to the agency: "The new work is designed to have the look and feel of the current U.S. campaign, but at the same time it will rewind the clock to earlier, more elemental Skittles work." The first three spots focus on "the idea of the rainbow and drew literal connections between the candy and the rainbow." See them here:



 

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Topics: Candy, Skittles, Tbwa
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