Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Skittles U.K. is all about the real-time Facebook stunts lately. A couple of weeks ago, they drowned a man in Skittles—dumping ever more candy on his head for each new Facebook "Like" they earned. Now, they're doing an interesting thing with Facebook status updates. The "Update the Rainbow" app encourages people to send in their status updates—which staffers at the (bogus?) "Skittles Call Centre" will read aloud for the camera, with the resulting video being posted on your wall.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in