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Skittles guy trapped in cursed, lonely world

Skittles_3 You’ve probably seen this commercial by now, where everything the guy touches turns to Skittles—more of a curse than a blessing, particularly since the guy also seems pretty forgetful. Boards calls it a “tragic soliloquy of Skittlesean proportions.” The spot vaguely echoes this ad for Labatt’s Blue, where a guy breaks everything he touches, but the comic timing and the sight gags set the Skittles ad well apart. By TBWA\Chiat\Day.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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