Six is enough

Picture0Now we’re thinking. That was the first thought that came to us when we gazed upon this six-pack of wine being sold at Bashas’, a supermarked in Tucson, Ariz., where AdFreak is currently on location.

It’s a great concept. You pick from the store’s selection of wine, put it in your own super-sturdy 6-pack holder and get 10 percent off. A packaging revolution. Now all the store needs is a promotional tie-in with Advil for the morning after.

—Posted by Catharine P. Taylor

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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