Sir Roger hypes his Majesty's postal service

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Sir Roger Moore, who at 82 is not yet a Halloween costume, stars in this new ad by Mother for the British post office. Moore, who played James Bond in the 1970s and early '80s, was chosen for the job because he embodies the "sophisticated and respected" image the post office wants to project. The spot is amusing enough, though one writer at the Guardian calls it "desperately, heartwrenchingly sad" that Sir Roger is giving Sean Connery fans another reason to feel that Connery is superior.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in