Sir Paul McCartney Loves His New Wife…and JBL Equipment Ex-Beatle stars in Doner's new work
Two of this week's big themes—love and music—come together in this Doner commercial for JBL starring none other than Sir Paul McCartney. The former Beatle recently married again and wrote a song called "My Valentine" for his new wife. The song is featured in the JBL spot, which will break Sunday during the Grammy Awards, two days before Valentine's Day. "JBL is synonymous with great sound and has consistently met the standards for my music," McCartney says. "I've used JBL's professional equipment throughout my career as a recording artist and touring musician. I want my fans to 'hear the truth,' and that's what JBL delivers." So, is that Nancy Shevell lying in bed in the spot? We're guessing no. A print and online campaign for JBL will follow. JBL will also be a sponsor of McCartney's upcoming summer tour. "My Valentine" is the first single from Sir Paul's new album, Kisses on the Bottom, which was released this week.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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