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AT&T's "Responsibilities" ad, for the BlackBerry Torch 4G, offers a twist on the ubiquitous wacky-office-hijinks trope with, of all things, honesty. The spot, in which employees are encouraged to use their new phones to continue goofing off, is more New Yorker cartoon funny than the "remarkable fit of understanding" CNET claims it to be, but it's also an example of an idea being given just enough time it needs to be effective, as opposed to being drawn out forever.
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