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Here’s one of the more intriguing pro-bono campaigns we’ve seen. Duval Guillaume in Belgium set out to raise awareness about the cruelty of pig castration. Instead of doing your typical campaign, they create a rock band called Pigs in Pain and released a song featuring samples of actual piglets screaming. (It’s remarkably catchy, in spite of that.) They promoted the song at first without connecting it to the campaign; last week they revealed the source.
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