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Sing along with 5 million castrated piglets

Pigs Here’s one of the more intriguing pro-bono campaigns we’ve seen. Duval Guillaume in Belgium set out to raise awareness about the cruelty of pig castration. Instead of doing your typical campaign, they create a rock band called Pigs in Pain and released a song featuring samples of actual piglets screaming. (It’s remarkably catchy, in spite of that.) They promoted the song at first without connecting it to the campaign; last week they revealed the source. Look for it on iTunes next week. It’s certainly more creative than most of what PETA comes up with.

—Posted by Tim Nudd

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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