Silverado's Super Bowl Ad Is a Livestock Love Connection | Adweek Silverado's Super Bowl Ad Is a Livestock Love Connection | Adweek
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Super Bowl 2014 Super Bowl 2014 Adobe

Silverado's Super Bowl Ad Is a Livestock Love Connection 'Romance' follows a bachelor bull

Sure, most Super Bowl ads feel like they're just a bunch of bull, but that's the literal and likable truth of Chevrolet's game day ad for the Silverado.

"Romance" puts a lighthearted spin on the Silverado's ongoing campaign from Leo Burnett Detroit and voiced by John Cusack. We see a Silverado owner carting his "very eligible bachelor" bull over long distances and into the company of a veritable heifer harem. 

Less self-serious than some of the campaign's earlier installments, this spot should win over a fair share of Super Bowl viewers, especially those eagle-eyed enough to notice the "hot sausage" sign spotted en route to the livestock's romantic rendezvous.

For many more updates on this year's Super Bowl advertisers, be sure to follow Adweek's Super Bowl Ad Tracker.

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