Silence isn't golden in domestic-violence ad
Car alarms beeping. Kids and dogs yelping. A piano playing. A woman screaming in terror as she gets pummeled by her husband or boyfriend. Ah, the annoyances of apartment living! This simple yet powerful spot from BETC Euro RSCG in Paris shows how such sounds become so familiar, they blend into the monotony of daily existence. After a while, we barely notice them at all—until they suddenly stop. The eerie silence at the end of the spot isn't a cue to turn out the light and sleep. It's wake-up call to help other women in a similar position.
—Posted by David Gianatasio
Email
Print
- Would Yahoo or Facebook Make a Better Tumblr Parent?
- Gevalia Aims for a Buzzy Social Partying Weekend
- Modest Buzz for NewFront Content Based on Social Sharing Data
- Former Publicis COO Richard Pinder on Reimagining Global Networks
- Meet the Sleepy's Creative Finalists
- Yahoo Adding Tweets to Homepage
- Embattled Abercrombie CEO Backpedals on Exclusionary Comments
- NBCUniversal Expands Licensing Deal With Amazon
- Goodby, Silverstein Brings the Funny for YouTube's First-Ever Comedy Week
- Yahoo in Talks to Acquire Tumblr
- YouTube Star Tobuscus Forced Into Making Insane Musical Ad for Hot Pockets
- California Winery's Ads Pair the Product With Sex, Drugs and More Sex
- Teens Make Time for Digital and Traditional Media
- Obscure Direct Response Brands Dominate Facebook Chatter
- Microsoft Hammers Google in Leaked Parody of a Chrome Ad
- Ad of the Day: Getty Images
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
