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This morning, Shutterfly, a photo/card printing website, sent out a mass email congratulating tons of people on their newborn babies. Which would be incredibly thoughtful, had many of the recipients actually given birth.
The error blew up on Twitter, as well as on Shutterfly's Facebook page. For many recipients, it was just a humorous gaffe. But for people who have struggled with miscarriage, infertility or the loss of a child, Shutterfly's email seemed particularly cruel.
Hey @shutterfly,
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