Showtime's definition of a year's worth of ice cream may not be yours | Adweek Showtime's definition of a year's worth of ice cream may not be yours | Adweek
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Showtime's definition of a year's worth of ice cream may not be yours

Haagendaz1Although ice cream season seems like it should be summer, the Showtime network has a new promotion that would work any time of year: free Haagen-Dazs for a year when you subscribe, starting in October. Unfortunately a years’ worth of ice cream to Showtime is just 12 pints, or one pint a month. In normal households, this definition might fit,  but not those with roommates supposedly on a diet who have a pint-a-day habit or whose stoned houseguests help themselves to whatever’s in the freezer (but I am not naming names, THOMAS). But I digress. The new subscribers must present three monthly cable or satellite bills to earn their coupon book for the 12 pints of Haagen-Dazs. While we’re on the subject, don’t go to Europe and ask for a tour of the Haagen-Dazs factory anywhere: it was invented by a guy named Reuben in New York, who just wanted it to sound foreign and exotic.

—Posted by Celeste Ward

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