Show dogs now getting their own flashy ads

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Dog shows were prissy and off-putting enough already, but now we find out that lots of the dogs get full-color magazine ads to endear them to judges. Check out Fanhouse’s spread of show-dog ads from The Canine Chronicle, whose 400-page Westminster issue was 75 percent ads. That’s almost as bad as Rolling Stone these days. Plus, these ads, with their flame fonts and awkward photos, could fill a Graphic Design Mistakes 101 course. But in all fairness, the opportunities to say “bitch” in print without fear of reprisal aren’t common these days, so I can see how that might be exciting to some people.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in