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Shopping at Cloudveil is perfect for jerks who don't like to apologize. The gifts deliver that message for them. TDA Advertising & Design concocted this tongue-in-cheek campaign for the sports-apparel company. There's the "Fresh-Powder-Made-Me-Miss-Lunch-With-Your-Parents" bouquet for one's girlfriend; the "Sorry-I-Went-Climbing-Again-Instead-Of-Taking-You-For-A-Walk" dog treats; and the "Sorry-I-Missed-The-Meeting-Because-Of-The-Stonefly-Hatch" mug for the boss. The ads target hard-core mountain-sports enthusiasts, who, according to the agency, "are notorious for neglecting all other responsibilities" to pursue their chosen pastimes. Let's consider the possible consequences of such behavior.
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