Shocking PSA Might Make You Think Differently About Domestic Violence How would you react to these two incidents?
Hidden cameras have been used in various PSA campaigns lately to shed light on how people react in public to distressing situations. Notably, there was the Norwegian stunt where a boy sat freezing without a coat at a bus stop in winter.
Now, from Dare London, we get an interesting look at two scenarios of domestic violence—with hidden cameras recording the stark differences in how people nearby respond to the physical violence happening right in front of them.
The spot, directed by Dark Energy director David Stoddart for domestic violence charity ManKind, is meant to provoke—and have the viewer question his or her assumptions about violence in relationships. So, does it do a good job of that?
Warning: The video contains simulated violence and may be upsetting.
- 24 Hours in Advertising: Thursday, Jan. 1, 2015
- Three Founders of Goodness Mfg. Are Heading to Deutsch L.A.
- Here Are the Top Branded Instagram Videos of 2014
- 24 Hours in Advertising: Wednesday, Dec. 31, 2014
- 12 Reddit Posts That Ruled the Internet in 2014
- Super Bowl Ad Tracker: Everything You Need to Know About 2015's Big Game
- Top 10 Branded Videos: Coke Asks People to Stop Phubbing Around in Heartwarming Ad
- This Year's 10 Biggest Shifts, Shake-Ups and Surprises in Mobile Marketing
- Watch a Designer Who Really Knows What He's Doing Create a Logo From Scratch
- 12 Reddit Posts That Ruled the Internet in 2014
- This Year's 10 Biggest Shifts, Shake-Ups and Surprises in Mobile Marketing
- 24 Hours in Advertising: Thursday, Jan. 1, 2015
- Here Are the Top Branded Instagram Videos of 2014
- Matthew McConaughey Returns for Another Round of Strange Spots for Lincoln
- 40 Brand Logos With Hidden Messages, Starting With the Most Famous One
- The 10 Best Ads of 2014
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.


Email
Print








