Sexy lingerie ads met with pregnant pause | Adweek
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Sexy lingerie ads met with pregnant pause

Hotmilk Seems like some people are still uncomfortable with the sexualization of pregnant women. In New Zealand, there’s been a kerfuffle over a marketing catalog that shows preggos modeling sexy lingerie. Outraged readers say it’s soft porn. Thankfully, the Advertising Standards Authority is there to remind people (not that this should have been news) that “it is acceptable to show women wearing lingerie to advertise lingerie products, as long as the depiction is appropriate and tasteful.” Which these pictures are, from the looks of them. Besides, this lingerie is designed specifically for pregnant and breastfeeding women. I guess the naysayers forgot that we’ve already seen photos of naked-and-pregnant Demi Moore and Britney Spears.

—Posted by David Kiefaber

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