Sentencing tips for Coke trade-secrets case

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Two of the geniuses accused of plotting to steal Coca-Cola trade secrets (and sell them to Pepsi) each pleaded guilty Monday to one count of conspiracy. They face 10 years in prison and fines of $250,000. Sentencing is set for Jan. 29. Why waste jail space on these two? They fessed up—and really, how vital to our national security could Coke’s secrets be? From now on, make them drink Tab, and nothing but. Turn them into mind-stickers!

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in