Selling the soft side of Mohegan Sun

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Mohegan Sun’s latest ads entice New York subway riders with pictures of attractive young people and pithy advice about, for example, muting your cell phone and enjoying the hiss of heated stones instead. Missing from the ads are minor details, like what Mohegan Sun is and what it does. But no matter: It’s all there on the Web site, touting the “legendary gaming and entertainment destination” (aka casino) and its many amenities, such as fine dining, a spa, live entertainment and sporting events like Arena

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