Seen it before? It’s probably Ben Dunn.

Has everything in advertising been done before? Yes, it has. By Ben Dunn, of course. Rosenthal Partners in Bethesda, Md., is celebrating the talents of this little-known advertising genius, whom everybody rips off, by setting up the Ben Dunn Memorial Library. On it, so far, are 12 fanciful imaginings of early Ben Dunn ads that paved the way for more famous ads of today, for products like Absolut, Volkswagen and Rolling Stone. The Absolut one has the headline, “Absolutely