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Brunner stages a colorful open house in its first major campaign for Mitsubishi Electric Cooling & Heating.
To dramatically convey the idea that Mitsubishi systems allow different temperature settings for various zones of a home, the agency built a life-size mock-up house, facilitating a seamless commercial shoot with no CGI required.
The dwelling consists of two huge 22-by-35-foot open-faced sections, each containing five fully furnished rooms across their respective upstairs and downstairs levels.
The rooms are color coded to represent different "Shades of Comfort"—e.g.,
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