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The mighty Empire has fallen … thanks to some yogurt.
Deutsch/LA's 2011 Super Bowl spot "The Force" for Volkswagen, which enjoyed an astonishing 41-month reign as the most shared ad of all time, has finally been dethroned—by Activia and the World Food Programme's three-and-a-half minute music video starring Shakira, created for this year's World Cup.
As of Tuesday morning, the Activia spot, titled "La La La (Brazil 2014)," has been shared 5,409,192 times across Facebook, Twitter and the blogosphere, according to Unruly Media.
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