Sears Wins Contest for Most Inappropriate T-Shirt of the Year Item is quickly pulled from online store
When it comes to the politics of provocative T-shirts, there are degrees of complexity and impropriety. JCPenney last year caused much anxiety and heated intellectual debate over gender roles with a T-shirt that read: "I'm too pretty to do homework so my brother has to do it for me." Sears has gone the simpler route to infamy with a shirt that is not prompting as much intellectual debate—one with the straightforward slogan "I ♥ butt plugs." It has since been removed from Sears' online store. So, rogue employee or completely useless T-shirt vetting process?
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- Forever 21 Appeals to Girls Who Are 'Allergic to Algebra' Another day, another questionable T-shirt
- JCPenney Pulls T-Shirt Celebrating Girls 'Too Pretty to Do Homework' Retailer grovels on Facebook
AdFreak is your daily digest of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
