Sears Wins Contest for Most Inappropriate T-Shirt of the Year

Item is quickly pulled from online store

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

When it comes to the politics of provocative T-shirts, there are degrees of complexity and impropriety. JCPenney last year caused much anxiety and heated intellectual debate over gender roles with a T-shirt that read: "I'm too pretty to do homework so my brother has to do it for me." Sears has gone the simpler route to infamy with a shirt that is not prompting as much intellectual debate—one with the straightforward slogan "I ♥ butt plugs."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in