Sears not an expert on video-game systems | Adweek Sears not an expert on video-game systems | Adweek
Advertisement

Sears not an expert on video-game systems

Searssmall

Judging by this back-to-school ad (click to enlarge), Sears doesn't fully grasp the concept of "playing hard," a phrase reserved for things more physically taxing than sitting on one's ass playing video games. But there are greater inaccuracies here: The kid is playing Metal Gear Solid 4, a PlayStation 3 game, with an Xbox 360 controller. Sears is clueless about video games? Color me shocked and appalled! Seriously, I'm finding it hard to get too upset about this. And I'm not alone—even the commenter nerds at Kotaku aren't getting that worked up. Maybe they're like me and accept that Sears has enough trouble organizing its stores, let alone keeping gaming systems straight.

—Posted by David Kiefaber

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS