Sean Penn's new PSA to fight world hunger

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

The United Nations World Food Program unveiled this PSA during the World Economic Forum in Davos, Switzerland, last week. It has a pretty effective visual going for it, plus it has Sean Penn. Always nice to see Spicoli getting work. But the ad’s behind-the-scenes bonus video (below) almost ruins the mood by sanctimoniously reminding everyone how poor people suffer when the economy tanks. Yes, we know. That’s why Penn’s money-kicking is far more effective than some of the proselytizing behind it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in