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When you've lived in New York City for a while, you develop a certain impatience for, well, a lot of things. Selfie sticks, slow-walking people, Times Square, slow-walking people in Times Square, subway delays and closures, hour-long waits for brunch. The list goes on.
At the center of all the pain and annoyance is one guiding light—food delivery service Seamless. It's a staple to many New Yorkers, and the brand's latest ads from BBH New York aim to show just how important it is to the city—and how much it understands your New York-related struggles.
The new campaign is a continuation of the agency's previous work for the brand's "How New York Eats" campaign and includes some clever new out-of-home work as well as a 30-second spot, "Skyscraper," which imagines what a classic New York City image would have looked like if Seamless had been around then.
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