Sea-Monkeys are back, just as weird as ever

Apparently believing no generation should be denied the joys of brine shrimp, Transcience and marketing shop Gertrude Inc. are reintroducing Sea-Monkeys, those "instant pets" first marketed back in 1957. Press materials promise "an integrated campaign which includes four timeless print ads with classic copywriting and an interactive microsite that … allows users to customize their own Sea-Monkeys tank and share it with friends through social networking interaction." Translation: Go ahead and SeaMonkeyYourself. For some, whom I'd rather not meet, that's probably a dream come true.