Sea-Monkeys are back, just as weird as ever | Adweek
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Sea-Monkeys are back, just as weird as ever

Sea-monkeys

Apparently believing no generation should be denied the joys of brine shrimp, Transcience and marketing shop Gertrude Inc. are reintroducing Sea-Monkeys, those "instant pets" first marketed back in 1957. Press materials promise "an integrated campaign which includes four timeless print ads with classic copywriting and an interactive microsite that ... allows users to customize their own Sea-Monkeys tank and share it with friends through social networking interaction." Translation: Go ahead and SeaMonkeyYourself. For some, whom I'd rather not meet, that's probably a dream come true. (I'd upload my face onto a Sea-Monkey, but Morrissey can do that when he's back from vacation.) Back in the days when these "timeless" print ads ran in comic books, I ordered some Sea-Monkeys, and they sent me a box of what appeared to be dried-up crud. Bottom line: If you want the cachet of being a "pet owner," but couldn't care less if the pets live or die, Sea-Monkeys are the choice for you.

—Posted by David Gianatasio

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