#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
Christmas-loving word nerds will probably enjoy this new letter-shuffling ad from Scrabble.
Titled "Anagram Christmas," the minute-long spot puts a holiday twist on the game's "There's Magic in Words" campaign, launched earlier this year by Mattel (the game's European distributor; Hasbro handles the U.S.) and ad agency Lola, Mullen Lowe's operation in Spain.
In the spot, a father finds an abandoned dog in a parking lot, and decides to bring him home. That kindness reverberates through his family's Christmas celebrations, helping to raise everyone's spirits in different ways—though mostly by cheering up his sullen teenage daughter, who decides to actually be nice to her loved ones for a change.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in