Scottish film group touts nation's ugliness

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As if the country’s official tourism slogan, "Welcome to Scotland," weren’t underwhelming enough, now the Scottish film industry has developed a questionable campaign of its own, promoting the nation as a great place for filmmaking—because it’s such a grim and cheerless slab of land. “If we keep promoting Scotland as a country with lovely views and landscapes,” says Scottish Screen location manager Belle Doyle, “we are not going to rank too highly, because there are many other countries which are completely stunning.”

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