Scotland overpays for new tourism slogan

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And the crowd goes mild for Scotland, which just spent £125,000 to come up with the new tourism catchphrase … “Welcome to Scotland.” The Daily Record newspaper moans that “top advertising brains” are responsible for the groundbreaking motto. Said one politician: “It sounds more like a road sign at Berwick than it does a must-do invitation to visit our country.” The Scots had been using the line “The best small country in the world” (take that, Luxembourg).

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