Scotch’s best gift-wrapper is ... a man? | Adweek Scotch’s best gift-wrapper is ... a man? | Adweek
Advertisement

Scotch’s best gift-wrapper is ... a man?

ScotchBack in the early ’90s, my sister, artist/actress Alie Ward, was envied for her superior gift-wrapping skills. In fact, she wanted one of those Christmas jobs at Macy’s where young women gift-wrap purchases all day. To her, that was bliss. It’s not really sexist to notice that those jobs go mainly to women. It’s the same at home, where boyfriends/husbands generally can’t wrap a book without making it look like the work of a blind kindergartener. So what the hell is with this?! A dude—Doug Alves of Fresno, Calif.,—winning Scotch Brand Most Gifted Wrapper Contest!? This homeboy flew to Rockefeller Center, gift-wrapped a Vespa in ribbons and bows to perfection, and went home with the scooter and $10,000! He beat out seven other happy wrappers, including chicks such as Tina Moore from Fayetteville, Ga., who received $2,500. Alves commented: “I was just happy and proud to be able to go to New York to compete, knowing I had the tremendous support of my friends and family.” It ain’t right. I hope a woman wins the ESPN 2005 Gridiron Challenge, or women vote in the next winner of this.

—Posted by Celeste Ward

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics:
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS