Scotch-Brite's Offer to Diners: Instead of Paying the Bill, Wash the Dishes

Many's the night I've lain awake wondering how to sell more sponges to hipsters in Brazil. Grey 141 addresses this concern for Scotch-Brite, introducing the brand to twenty-somethings at various São Paulo eateries by offering them the chance to do dishes in lieu of paying their bills. These suntanned well-to-do's look like they're never scrubbed a plate in their lives. They giggle, flash goofy grins and give thumbs-up signs as they brag about dodging the check.