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Taking risks: good. Playing it safe: baaaaad. Anyhow, that’s become the orthodox verdict on modern artistic endeavor. An artist who takes risks deserves our admiration, in this view, even if those risks don’t pan out; an artist who plays it safe is a mere hack.
But is this view correct? Sunday’s Super Bowl halftime show with Paul McCartney offers evidence that it is not. An earlier AdFreak post (see below) noted an AP story on the show that carried the headline, "McCartney Puts on Safe Show at Super Bowl," and that reflected the media consensus on the matter.
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