Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Along with cravability, the other five-dollar word we’ve learned today is Schweppervescence, which refers to the ability to absorb a direct water-balloon hit to the face without flinching in a Schweppes commercial. The ad, filmed in super-slow-mo, is from George Patterson Y&R in Australia. Via Advertolog. UPDATE: As Cathy notes in comments, Schweppervescence has been around for a while. Since 1946, in fact.
—Posted by Tim Nudd
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in