Schwartzman demos 'New Yorker' iPad app | Adweek Schwartzman demos 'New Yorker' iPad app | Adweek
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Schwartzman demos 'New Yorker' iPad app

Schwartzman

Here's an amusing little video from The New Yorker in which Jason Schwartzman demonstrates the magazine's new iPad app. Seems it works in all types of environments, and with the user in various states of undress. About the only thing that Schwartzman doesn't do with the iPad is swat a fly with it—which is probably for the best. Via @BBHLabs.

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