In-school advertising lacks Mass. appeal

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Guess where they want to ban ads in schools? In Massachusetts, of course, where even the most innocuous marketing can send locals into a panic. The sweeping proposal would create “commercial free zones” from kindergarten through high school, covering electronic scoreboards, ad-sponsored classroom news broadcasts and music piped onto school buses. This is nothing new for Massachusetts, which got upset last year about the idea of ads on school buses. I guess kids will just have to wait for recess to check out the latest Wii offers on their smart-phones.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in