Schlage's Ad Characters Need More Than Electronic Entry

Lock them up, throw away the key

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The two hapless guys starring in Schlage's new ad campaign—for the lock company's electronic entry devices—need more than keyless technology to turn their luck around. Guy No. 1 needs a better screening process for his friends, after his Frisbee-throwing buddy wings his car keys down a storm drain and then runs off like a douche without helping to retrieve them. Guy No. 2, locked out of the house after a business trip, needs to get back to the gym.

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