Say hello to the talking wine label | Adweek Say hello to the talking wine label | Adweek
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Say hello to the talking wine label

Wine_bottle_1Finally, a toy for grownups. Reuters reports that “a ‘talking’ wine label could soon tell consumers in Italy everything they want to know about a particular bottle—from its production history to the kind of food it should accompany.” A company called Modulgraf plans to launch the product in Milan’s November wine fair. It’s actually a small chip that, when implanted in the bottle, can be listened to “with a small device about the size of a cigarette package.” “The idea is to bring the oenologist to the table so that each wine can explain itself in the first person,” says Modulgraf’s Daniele Barontini. The company also says it would help prevent counterfeiting. As weird as it might seem to be spoken to by comestibles, talking products are hardly new. Web sites are devoted to them here as well as here. They even have talking labels for medication. Why, the day may come when you could strike up a conversation with any object in your house. And that day could mark the end of humans as social animals. Why go to the bar when both your couch and your beer will talk to you?

—Posted by David Kiefaber

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